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A Step-by-Step Guide: Architecting Your China Gateway

Tuesday, Dec. 10, 2019 | 10:00 AM - 11:00 AM UTC+0:00

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How to optimize my site loading speed in China?
Why is my website not listed in Chinese search engine?
How to bring more traffic to my Chinese website?
There are a lot of hurdles to overcome if you want to expand your business to China, especially online. Fortunately, there are some key stepping stones you can put in place to make the process easier. This webinar is delighted to invite Ben Lin and Chris Potts, two experts in China digital world to help you solve your problems in mind and curate a perfect digital strategy in China.

About Westwin
Westwin, formerly known as Microsoft Online (MSN China), is a leading digital marketing and technology company that focuses on cross-border business. We provide branding strategies and digital marketing solutions to help clients achieve success in China and around the world. Westwin is a certified marketing & advertising partner of Baidu, Tencent WeChat, Sina Weibo and more major digital platforms in China. With years of experience in cross-border business and partnership growth, we are equipped with the knowledge and expertise to take businesses to the next level in overseas markets.


1.“Architecting Your China Gateway” by Chris Potts

2.“How to Generate More Traffic for My Website in China” by Ben Lin


  • Chris

    Alliances Director, Alibaba Cloud Intelligence - Europe

    Over the last 15+ years Chris has built up extensive experience around Public Cloud Solutions. As Alliances Director for Alibaba Cloud, Chris’ role is to the lead the Partnership and Channel strategy for Europe and align this with Alibaba Cloud’s core value propositions. A key focus of this being to educate International Businesses on the growth and innovation happening within China and Asia today, to leverage this innovation and opportunity as part of their own business strategy.

  • Ben

    Business Development Manager – Westwin

    Ben Lin is experienced in helping global clients expand businesses in China market with a specific focus on the digital marketing landscape. Ben works to advise foreign companies on their market entry, digital presence, strategy planning and marketing campaign in China.

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