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Drive Hyper-personalized Experience with Recommendation Engine

Tuesday, Oct. 20, 2020 | 11:00 AM - 11:10 AM UTC+2:00

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We are in a particularly exciting time when it comes to retail experience as people are using data technology for potential purchases. This offers retailers a unique opportunity to transform the way they interact with customers. Retailers using AI to its fullest potential will be able to influence purchases in the moment, anticipate future purchases, and guide shoppers towards the right products in a regular and highly personalized manner.

Alibaba has accumulated extensive AI and data intelligence supporting retail innovation. In this keynote speech, Yuefeng Sun, Data Intelligence Architect of Alibaba Cloud, will show you in 10 minutes how Alibaba Cloud helps resolve two key questions in retail:

  • How to reduce your customer’s searching time and make their shopping experience more smoothly?
  • How to provide only relevant information at the right moment to your customers so that they feel more understood?


  • Every customer deserve online VIP shopping experience
  • How recommendation engine works
  • Combine Big Data and Real Time Computing to better serve your customer


  • Yue Feng

    Retail Data Technology Architect, Alibaba Cloud

    Yuefeng is Alibaba Cloud Evangelist, especially on New Retail solutions. He worked as specialist on Business Intelligence, Financial Performance Management and delivered many data projects for Capgemini and Salesforce (Tableau) before joining Alibaba.

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