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China Gateway Series: What to know about challenges in China

Wednesday, Jun. 30, 2021 | 11:00 AM - 11:30 AM UTC+10:00

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In this "China Gateway Series" we look at the different aspects of the China market including the market opportunity, keys steps to success plus the nuances of the region and market. We also highlight some case studies and how partnerships can make all the difference in this exciting and challenging market.

This episode covers some of the key challenges of the China market which you should be aware of when expanding your business to China. We are joined by Ophenia Liang, Director and co-founder of Digital Crew who specialise in helping businesses expand into China with key marketing strategies and programs to succeed.


  • Welcome and speaker introduction
  • Key challenges of the China market
  • The best approach for success


  • David Green

    Head of General Business - ANZ

    David Green has 18 years’ experience working for large multinational IT organisations. David joined Alibaba Cloud as Head of Channels and Alliances and brings a strong understanding on sales, marketing, operations and channels to market. His role has now expanded to cover strategy for ANZ growth.

  • Ophenia Liang

    Director & Co-Founder

    Liang is a specialist digital marketer into China with both academic and practical experience across the APAC region. She has assisted key global brands to enter and grow in the Chinese market through her strategic planning, execution and evaluation.

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