Digital Transformation of Sports with Alibaba Cloud

Now, everything in sports can be captured in the form of data, which even in its smallest form can be measured and broadcasted in real time as technology continually improves. As digitization takes complete hold of the sports industry, this technology is practically getting used everywhere. Whatever the sport, digitization changes the whole experience and proves to be a game-changer.

Today’s audience is digital-savvy. They are more dependent on digital media, social platforms, and mobile phones. Most fall into the millennial generation, and organizations need to keep an eye on their digital patterns and behaviors, such as the type of content they follow or the techniques they use with content. Consumption patterns and data help establish business value by personalizing the digital viewing experience of the target audience. Apart from the audience, athletes and coaches alike benefit from the digitization of the industry, such as with the case of wearable technology.

Data capacity and value continues to grow, leading to an increase in demand for professionals who can provide actionable insights into it. Besides knowing the techniques of data analysis, they must be aware of the real problems behind the data analysis. Specifically, they must have answers to various questions: What is the real problem? What is the need for the analysis? Technical knowledge along with reasoning is necessary to understand the broader impact of technology on the sports industry.

But, is the digitization of the sports industry necessary? The answer is, yes and its already taking place.