Free 元宇宙新零售创新国际峰会
Dec2

#Conference/Exhibition

元宇宙新零售创新国际峰会

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Dec2

元宇宙新零售创新国际峰会

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谷底之时,正是命运的转折点。受疫情影响冲击,当下实体店利润锐减,零售业面临前所未有的挑战;数智化升级改造成为零售业的破局之路,新物种-“零售元宇宙”无疑是不可或缺的进程和亮点。元宇宙时代零售的内涵和外延都会发生变化,元宇宙为零售商业创造可大规模连接、社交化、沉浸式的体验,提升全链路为用户创造价值的能力。还会改变整个供应链、上游制造业,甚至生产方式和组织形态。

当前,千禧一代和Z世代群体正成为新的消费主力,他们把更多的钱花费在吃喝、购物和玩乐上,饮食、购物和休闲娱乐占据当代年轻人每月近六成的消费支出,他们对整个购物过程有着个性化、互动性、可定制性的追求。零售元宇宙的底层逻辑不再是追求薄利多销的“流量经济”,而是关注个体差异化需求以及全生命周期价值的“单客经济”。

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