Tuesday, Jul. 14, 2020 | 11:00 AM - 12:00 PM UTC+8

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Thursday Nov 15,2018

3:00 PM - 4:00 PM UTC+2

Overview

Have you ever wondered who are the customers that you should give extra attention to? Who are your loyal customers who contribute most of your revenues? What are the customers' profiles and behaviours who have high risk of churn?

By knowing your customer’s transactional behaviors will help businesses to retain and create continuous purchase cycle. Learn how you can optimize your decision making and gain business insights using Analytics DB to segment your customer by analyzing the recency, frequency and monetary patterns.

Data Analytics can help predict who are the customers who will likely to churn and move to your competitors. This webinar will share how AnalyticsDB, a high-performance data warehousing service that is secure, stable, and easy to use can help you better understand your customers' behaviour through the Segmentation Analysis.

Topics

1) Buiness Challenges
2) RFM Customer Segmentation
3) Data Workflow & Solution Approach
4) Step by Step - Hands-on Demo
5) References
6) Three Take Away Points

Speaker(s)

  • Sijukumar Kumaran

    Staff Solution Architect, Alibaba Cloud

    Sijukumar Kumaran is a Staff Solution Architect of Alibaba Cloud with more than 15 years of experience in the Cloud Industries focusing on cloud infrastructure.

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