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Overview
疫情對零售企業帶來前所未有的挑戰。將您的商品、品牌與客戶建立良好的關係其影響力甚至超越了價格或促銷對消費行為的影響。如何結合科技提供最佳購物體驗已成爲零售業需重視的一環。
SAP將與阿里雲舉辦「提升零售客戶體驗」網上研討會上，深入討論數字化轉型如何幫助零售企業減低疫情帶來的衝擊， 分享包括淘寶、天貓“雙十一購物狂歡季”的新零售方案、大數據最佳實踐方案，SAP強大的OmniChannel解決方案，幫助企業加深對現有和潛在客戶的了解，快速發掘商機從而提高客戶接觸率及推動營業額
Topics
Retail Supply Chain Overview and Challenges 10 min
SAP Retail Crystal Ball for Omnichannel solution during COVID-19 Pandemic 20 min
Alibaba Cloud's Best Practices in E-Commerce 15min
- Alibaba Retail Solution overview
- Technology innovations behind the scenes of Global Shopping Festival (Double 11)
- Few key ideas bettering your customer experience and eCommerce operations
Data-Driven Retail Transformation 15min
- How we help you better understand your customer
- Accelerating your customer acquisition
- Takeaways
Speaker(s)
-
Andrew Ling
Director of Value Advisory
SAP Hong Kong
-
Mike Luk
Senior Solution Manager
SAP Hong Kong
-
Matthew Lee
Solutions Architect
Alibaba Cloud Intelligence Hong Kong
-
Leo Lin
Senior Big Data Solutions Architect
Alibaba Cloud Intelligence Hong Kong, Macau, Taiwan & Philippines
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