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China Gateway Series: Key steps to grow your business in China

Wednesday, Jul. 14, 2021 | 11:00 AM - 11:30 AM UTC+10:00

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In this "China Gateway Series" we look at the different aspects of the China market including the market opportunity, keys steps to success plus the nuances of the region and market. We also highlight some case studies and how partnerships can make all the difference in this exciting and challenging market.

In this session we are joined by Alison Airey the CEO of the Australia China Business Council in NSW to discuss the five key things to get right when expanding to China & Asia.


  • Welcome and introduction
  • 5 things to get right when expanding to China and Asia
  • What can an organisation do to help success


  • Alison Airey

    CEO Australia China Business Council NSW

    The Australia China Business Council is the premier business organisation dedicated to promoting business and trade between Australia and China. As CEO, Alison works to benefit members, providing opportunities, connections and developing insights to succeed in business between Australia & China.

  • Caerl Murray

    Global Cloud Executive

    Caerl supports multi-national corporations by helping develop their strategies to succeed in China. He works closely with clients to understand the China landscape, challenges and areas of opportunity by leveraging his knowledge of technology and the finance industry.

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