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Rise of the Chinese Consumer

Thursday, Aug. 13, 2020 | 8:00 AM - 8:30 AM UTC-7:00

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China is one of the largest e-commerce markets in the world, period. With $38.4 billion in gross merchandise volume and 200,000 brands across 78 countries during Alibaba’s Singles Day event on November 11 every year, there are lessons to be learned here. Join us in this session as we explore dynamic consumer trends, the role of influencers, as well as leading e-commerce marketplaces within the People’s Republic of China.


• How is the China market different from the rest of the world and what are some of the consumer macro trends?
• What are some of the consumer behavior changes we’re seeing post-COVID?
• What are the implications for these changes and how can companies better engage consumers going forward?


  • Esther Bao

    Director, Salesforce

    As a director in the Strategic Partnerships team at Salesforce, Esther Bao manages the relationship between Salesforce and Alibaba, and the associated business development and go to market strategies for this partnership.

  • Azure Xu

    Marketing Lead, Alibaba Cloud US

    Azure Xu leads the integrated marketing front for Alibaba Cloud US. Her role is mainly focused on helping the US companies understand the China market’s difference and how to better adapt by marketing the Alibaba Cloud technologies.

  • Martin Ko

    Partner Business Development, Alibaba Cloud

    Martin Ko serves as a business development manager on the Alibaba Cloud global ecosystem team cultivating long term strategic partnerships resulting in new market potential for small and large and businesses alike.

  • Jason Xu

    Customer Strategy, Deloitte Global Alibaba Alliance

    Jason has 10+ years of strategy consulting and entrepreneurial experiences across the US and China. As a strategist, he helps Fortune 500 clients formulate innovative growth strategies and execute breakthrough business transformations across sectors.

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